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  <titleInfo>
    <title>La nueva competencia</title>
    <subTitle>mas alla de teoria Z</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>FAHEY, LIAM</namePart>
  </name>
  <name type="personal">
    <namePart>JATUSRIPITAK, SOMKID</namePart>
  </name>
  <name type="personal">
    <namePart>ARIAS DE HASSAN, ADRIANA</namePart>
    <role>
      <roleTerm authority="marcrelator" type="code">TRAD.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Bogotá</placeTerm>
    </place>
    <publisher>Editorial Norma</publisher>
    <dateIssued>1987</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>370 p. : il</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip Kotler, Liam Fahey, S. Jatusripit ; traducción Adriana Arias de Hassan</note>
  <subject>
    <topic>MERCADEO</topic>
  </subject>
  <subject>
    <topic>ANALISIS DE MERCADO</topic>
  </subject>
  <subject>
    <topic>ARTE DE VENDER</topic>
  </subject>
  <classification authority="ddc">658.8 K67n</classification>
  <identifier type="isbn">9580403333</identifier>
  <recordInfo/>
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