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  <titleInfo>
    <title>Investigación de Mercados</title>
  </titleInfo>
  <name type="personal">
    <namePart>Boyd, Harper W</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>WESTFALL, RALPH</namePart>
  </name>
  <name type="personal">
    <namePart>FERNANDEZ SUAREZ, RAUL</namePart>
    <role>
      <roleTerm authority="marcrelator" type="code">TR.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Mexico</placeTerm>
    </place>
    <publisher>Editorial Hispano-Americana</publisher>
    <dateIssued>1973</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>858 p. : il., cuadros</extent>
  </physicalDescription>
  <note type="statement of responsibility">Harper W. Boyd y Ralph Westfall ; traducción de Raúl Fernández Suárez</note>
  <subject>
    <topic>MERCADEO</topic>
  </subject>
  <subject>
    <topic>MERCADO</topic>
    <topic>INVESTIGACIONES</topic>
  </subject>
  <subject>
    <topic>MUESTREO DE ACEPTACION (CONTROL DE CALIDAD)</topic>
  </subject>
  <classification authority="ddc">658.83 B69</classification>
  <recordInfo/>
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