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Principios y práticas de marketing

Buskirk, Richard

Principios y práticas de marketing Richard Buskirk ; traducido por Fernando Urizar - 6a ed - Bilbao Ediciones Deusto 1974 - 840 p

ISBN: 8423401693

Subjects--Topical Terms:
MERCADEO
CONTROL DE PRODUCTO BASICO
PRECIOS
PUBLICIDAD

Dewey Class. No.: 658.83 / B87

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